mercredi 18 mars 2015

Agricultural lecture for TOEIC

Dry land farming is a, a set of agricultural practices, agricultural techniques, that should be, or need to be, used to produce profitable crops in areas where the rainfall- or the snowfall- is slight, is erratic, or is very seasonal, and is generally less than about fifty centimeters a year. All over the world, there are countries that must use these less-than-optimal lands to grow their food- the North American prairies, the South American pampas, the Russian steppes, the Middle East- all these areas have marginal rainfall, precipitation. Almost half of India's arable- cultivatable- land, 47 out of a total of 108 million hectares, is dry land, as opposed to land fed by adequate rainfall. Originally, these lands were covered with well-adapted grasses, but today much of the natural cover is gone, and these vast plains are seen as, potentially at least, our global breadbasket.

Water is of course a key, or the key, requirement, and the little precipitation that does fall must be captured and conserved and used sparingly. Providing windbreaks, and providing some slight shade, and leaving residues from previous crops can often save water, keep it from evaporating so quickly. And weeding can save the water that the weeds would otherwise drink up. If the countryside is hilly, terracing can be used, and this goes along with contour plowing to prevent run-off. In some areas, it may even be feasible to build cisterns so that rainwater can be collected and stored. Also, planting the seeds carefully, with consideration- choosing precisely the right time to plant them, choosing the optimum seed depth, and so forth, can help use the available moisture most efficiently.


So, conserving and carefully distributing what rainfall is available and choosing crops that can best tolerate dry conditions are key factors for success. And the soil itself is also a key factor.

Dry land soils are, as you might expect, relatively poor in nutrients, because dry conditions allow a lot of topsoil to be blown away. So the quality of the thin topsoils must be preserved and maintained as carefully as possible. The most obvious help here is fertilizers, but other techniques like mulching- putting a protective cover over the field, like old vegetable matter, plant stalks and leaves, for instance, or plastic sheeting- and minimal tillage, minimal plowing, help solve this problem of soil deterioration, as well as the other main soil problem, erosion. Erosion can also be fought with windbreaks and strip-farming, which is the planting of alternate strips of land each growing season.

As I said before, dry lands by their nature are not very good, relatively speaking, for growing our food, and part of that is that they are more susceptible to low crop yields or complete crop failures. This is something that dry land farmers must always keep in mind and must always plan for, be ready to deal with.

If the year turns ugly, if it is even dryer and colder or hotter than usual, the farmer must be ready and willing to abandon his effort for that year, and in that way to save his fertilizers and his seeds and his energies. On the other hand, in promising years, where the weather is boding fair, the farmer should be quick to take advantage of it- by boosting yields with extra or broader plantings, by extending his growing cycle, and so on- and of course by working longer and harder at it.

With such approaches as these- and others we develop- the productivity of such marginal dry lands may be able to help us keep up with our irresistibly growing populations. We can at least take hope in the thought that the natives of the arid American southwest- the Hopi, the Zuni, the Navajo- survived for hundreds of years on dry land farming, in an area with a rainfall of less than twenty-five centimeters a year!


mardi 2 décembre 2014

About the Lobster Advertising in China

About the Lobster Advertising in China

 In China,since the lobster is not a common consumption due to its rarity,and it is rarely seen in many lower-tier cities and small restaurant.So through history,the target market for lobster is often limited to a few certain crowd of people who can afford  and have access to it.And the advertising strategy is also made to fit this.As people can hardly see TV commercials on lobster,because TV commercials are towards all people in a country,people from all districts,all levels,most of whom will pay little attention to the things they will not buy,and that the cost of TV advertising is so high that the revenue the ads brings can hardly cover it.So most merchant would like to choose the cost-efficient way,such as post up billboard in some primary trade district or market them directly to some target customer.This truly is a cost saving method,however,it gives up the chance to dig potential demand and develop potential customer.
  As we can forecast that the upscale dinning market now is facing a falling tendency,partly because of the new policy brought out by the Chinese government leaders on resisting officers’ public consumption.The lobster market will also be influence a lot by that when less and less officers can go to the high-level restaurant and consume luxuriously using public funds,which is a very big source for the high-level catering industry .So the lobster merchant should do some change on their advertising strategy to convert their target audience from a small group of people to a larger number of them and develop new demands.
  And the fast development of the e-commerce in China have just helped to do the change.Now the consumption pattern is not limited to purchasing on the spot.The more and more mature of the B2C, C2C,and O2O form of e-commerce have largely offered a more vast market space for the merchants to cultivate.And a lot of wise lobster merchant have come to aware of this and spend a lot on the Internet advertising to exploit the new market.The cost of advertising on the Internet such as on Taobao,Tmall,JD,or deliver advertisement on some websites is not much compared with its revenue.The 11.11 online shopping activity just past by have offered the lobster merchants a great opportunity to bound advertising and selling together.A lot of merchant made good use of this chance and advertised and sold a lot,including 90.000 lobsters from Canada are purchased to be imported to China on that day.So we can see that there is a trend that the lobsters market will go downstream to more people of mass consumption.To bring the lobster from the upscale restaurant to more average people’s home.To lower the price and promote the sales volume.
  There are some other signs that also seems to contribute to lowering the price of the lobster.One is that more and more countries are developing their own cultivation of lobsters,which will make the lobster market more and more free and competitive.The other one is that since a large amount of lobsters people consume in China are imported from foreign countries,and now,the import and export policies of China with many other countries have become more and more open and the tax rate is getting lower.


  According to the market changing tendency of lobster,we can also analysis its trend of advertisement strategy that it will removed little by little its luxuriant outside that they previously tried hard to add to it and make it more close to normal people’s life,and focus more on the lobster itself,about its taste and health value.But it still need to retain some of its high-level feel,to ensure a good customer experience to make the customer believe that the money they spend is deserve.So here is a balance.
  The lobster in China now can be divided into two kinds according to its sources.One kind is the lobster cultivated in China,and the other one is the lobster imported from foreign countries,mainly Australia,North American,and Europe countries.These two kinds of lobsters can have some small differences on advertising strategies.The former one may make more words on its price advantages,and the latter one may add colors to its origin.
  Another thing related to the lobster’s advertisement need to notice is that in China,there is another kind of aquatilia called cray,which is very popular among the young people,that seemed to be a competitor to lobster.Because in the Chinese language,people prefer to call it little lobster,and it has the similar outlook to lobster but much smaller and cheaper.Some people tend to get mixed with them.And a lot of advertisement of cray would even use the name of lobster directly.So,if the lobster merchants are going to expand the lobster market to common consumption group,one thing they may need to do is to use some PR strategies to rectify the common sense of it and lead people to believe that lobster is totally separate from cray,and to a large degree better than it.

Daxue Consulting







mercredi 25 juin 2014

Chinese Agribusiness, a model in Africa

Chinese Agribusiness, a model in Africa

The executive secretary of the economic Committee of United Nations for Africa (CEA)( ATOMIC ENERGY COMMISSION), Carlos Lopes, invited the African countries to be inspired by the Chinese agribusiness model of transformation, in the opening on Monday in Malabo, in Equatorial Guinea, of a session of Ministers of Foreign Affairs in prelude at the top of the heads of state and of the government planned on June 26th and 27th.

A convenient change, crucial for Agribusiness in China

Agribusiness China

The executive secretary of CEA(ATOMIC ENERGY COMMISSION) justifies its recommendation by by reminding that " the majority of the workers of the Chinese Agribusiness industry were farmers 25 years ago. The levels of poverty at that time, in relative terms, were higher than in Africa. The Chinese favored a massive migration towards urban areas in favor of infant industries ".
According to him, " the conjugation of this massive migration and an increase of the agricultural productivity was the turning point of the reduction of the poverty in China and was translated by a growth of the GDP(GROSS DOMESTIC PRODUCT) which passed from 3,8 % in 1990 to approximately 10 % two decades later".

Africa has to look at China Agribusiness model

convenience store in China

For Carlos Lopes, «one of the big differences between China and Africa is that China showed determination in its politics of Agribusiness and not simply "will" to follow a path which would strengthen its growth and its structural transformation. Its leaders had a vision, which was successful, but same in China, the change is again imperative and convenient".
He quoted five common conditions for a successful agricultural transformation, which Africa does not manage to perform: the macroeconomic and political stability, the acquisition of effective technologies, the access to markets and convenience stores, clarity of the land diets and the ease of the industrial initiative, then the job creation except the farming sector. In China Agribusiness filled these conditions and we can see it in the convenience store all over China now.

jeudi 22 mai 2014

China develops Agri-business in Africa

The distrust towards the Chinese presence in the African agriculture sector concerns in particular " the massive cornering of lands, to feed China ", the slowness of the model of cooperation, an orchestration centralized by the government, etc. Tech Expert invites the African governments to take advantage of the Chinese experience in agricultural material.

Investment of China in African agri-business


The interventions of the Chinese actors in the farming sector do not risk blocking the agri-business development of the continent. The land acquisitions are not as well important as we say it, the agricultural projects serve first and foremost the food needs in countries or regions (rice, truck farming, sugar, etc.) and have not for object to be exported to satisfy the food needs for China. There is within the Chinese administration a will to set up sectors of transformation of farm produces, to create income locally: it's like that some sugar, some cotton, some leather etc.

Both development can be possible

We are at a moment the history where the crossed looks are necessary, even essential. The experience of development of China can contribute to feed a model of cooperation with Africa, but this model also has to feed on lessons past and accumulated by the other investors as well as the lessons accumulated by the African decision-makers that they are in the Central Administrations or NGO(NON-GOVERNMENTAL ORGANIZATION), or begun. Just like China has NO solution to its model of agricultural development in China because of still very low weak standards of living in countryside and of politics which have still excluded many farmers, Africa also has teachings to be given in China provided that this one agrees to analyze the trajectories of each of the countries.
In brief, a politics based on the improvement of the conditions of the agri-business is possible. In Africa, since the structural adjustments, agricultural policies underwent a severe lapel. If the State was strongly slandered in its management of big sectors as the cotton, the coffee, the cocoa in the eighties and ninety, the liberalization did not give all the expected results.



vendredi 2 mai 2014

China's market of pork

The market of pork

China opened its doors to the French delicatessen, an agreement this way was finalized on Wednesday, March 26th during the visit of the Chinese president, Xi Jinxing, in Paris, restoring a little of breath in a sector in trouble.
Three French companies of delicatessen can export their products towards the gigantic Chinese market in the next weeks. Seven other companies should receive later such an authorization.
France was the first European country to be able to export of the fresh pork aimed in China, in 2005. But at the moment the exchanges remained confidential.
Both countries also signed a draft agreement to develop the export of reproductive boars towards China, to improve the quality of the Chinese pig breeding’s with the know-how in porcine genetics of France.
Several agreements were already tied this way, such that between the French Institute of the pork (IFIP) and the Chinese public group Bright Food in September, 2013. This protocol will allow multiplying this type of cooperation.

Market research on pork in China

The pork is the meat the most consumed in China, and pork on two in the world is Chinese.
Russia was for years the most important market of the European Union for the export of pork. Nevertheless, in 2011, China replaced Russia to become pork's biggest export market of the Union.
As bigger producer and consumer of pork of the world, China raised its requirements regarding safety of the pork, what pushed the demand growth in pork of the Union, what is of better quality. Besides the normal pork, the Union also exported towards China the other by-products, as heads, giblets, chops and feet of pork. The consumption of these products is very low in the countries of the Union. However, they correspond to the taste of the Chinese.


lundi 15 juillet 2013

China could significantly increase its wheat imports

China will look to global markets to ensure its supply of wheat this year, the rains in recent weeks have damaged some 10 million tons of grain, or more than 8% of the annual production.

World's largest producer, China has already purchased U.S.A and French large quantities of wheat. The increase in imports could promote higher world prices and exacerbate existing tensions fueled by an unfavorable climate in the United States, Russia and Ukraine. "The rain has eroded the quality of wheat in southern of Henan and parts of Jiangsu Province," said Ma Wenfeng, an analyst at Beijing Orient Agribusiness Consultant. "Much of the wheat began to germinate and can no longer be used by millers, it can only serve to feed." Henan is the first wheat-producing region in China with a harvest of about 31 million tonnes per year, against 11 million for Jiangsu. In Henan, some 10 million tons have been damaged and are no longer able to supply the country's reserves, according to the China National Grain and Oil Information Center, a research center of the dependent state. It has lowered its forecast for wheat harvest 2013 to 120,630,000 tons, against 121.9 million previously.


For its part, the U.S. Department of Agriculture (USDA) estimates that China will import 3.5 million tonnes of wheat in the next 12 months but analysts and specialized traders now believe that this figure is well below reality. Over the last three months, Beijing has purchased approximately 1.5 million tons of U.S. wheat according to statistics from the USDA, a volume increase of 10% compared to the same period last year. More unusual, China bought about 200,000 tonnes of French wheat for delivery in August, September and October, traders reported last week. France produces 36 million tonnes of wheat per year. Chinese imports from Uzbekistan should be limited by the rail capacity, noted professionals. China accounts for about 20% of production as global consumption of wheat.